Abstract

Online gaming market has high growth potential in India. Zapak.com was launched as an online gaming portal by Zapak Digital Entertainment Limited, a venture of Reliance Entertainment, one of the companies in the Anil Dhirubhai Ambani Group (ADAG)

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Online gaming , India, Zapak.com, Dhruva Interactive, PC-based gaming market, gaming console market, Contest2win, gaming addiction, South Korea, China, broadband internet, mobile gaming, Hungama.com, Sify, Zapak Digital Entertainment Limited, Reliance Entertainment, Anil Dhirubhai Ambani Group (ADAG), Reliance Web World