Abstract

Moser Baer India Limited, the world’s second largest optical storage manufacturer, announced its decision to enter the Indian home video market in the area of content distribution. This was expected to affect video piracy and reduce prices of VCDs and DVDs.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Moser Baer, optical storage manufacturer, Pyramid Saimira Theatre, Home video market, India, copyright license, Hindi movies, regional language movies, video piracy, film distributor, FMCG marketing, business strategy, distribution network, low cost manufacturing, entertainment business, VCD, DVD, Blu-ray, content distribution