Bajaj Auto From ‘Hamara Bajaj’ to ‘Distinctly Ahead’
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Details
Case Code:
CLBS092
Case Length:
2
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Bajaj Auto Ltd.
Industry:
Automotive
Country:
India
Themes:
Growth Strategy,Strategic Planning, Brand Strategy, Marketing Strategy
Abstract
Ever since losing its leadership position, Bajaj Auto Ltd. was trying out new strategies including use of new technology and new marketing communication campaigns. Analysts felt that ‘Distinctively Ahead’- the new corporate strategy, announced in mid-2007 and supported with a new commu-nication marketing communication - was yet another effort by Bajaj to regain its market leadership in the Indian two-wheeler market.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Bajaj Auto Limited, corporate strategy, communication strategy, marketing communication, Pulsar