State Bank of India’s Bid to Consolidate in the Face of Intensifying Competition
Details
CLBS094
4
2009
NO
200
State Bank of India
Banking
India
Growth Strategy,Communication Strategy, Stakeholder Management
Abstract
State Bank of India (SBI) was in the process of merging all its associate banks with itself to extend its lead over the second largest commercial bank in India, ICICI Bank, and to gear up to meet the threat of intensified competition from foreign banks post-2009. However, SBI consolidation move had run into rough weather with bank unions and officers associations as well as some politicians opposing the move.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
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Keywords
State Bank of India, SBI, merger, banking, associate bank, ICICI Bank, foreign banks, bank union, consolidation, private sector bank, public sector bank, risk management, employee rationalization, strike action, market leader, competition