Ford’s Sale of Jaguar and Land Rover
Price: 200
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Details
Case Code:
CLBS104
Case Length:
5
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Ford Motor Company
Industry:
Automotive
Country:
India
Themes:
Restructuring,Corporate Strategy
Abstract
On June 2, 2008, the Ford Motor Company (Ford), the world third largest automaker, completed the sale of Jaguar and Land Rover to Tata Motors. Jaguar and Land Rover were a part of the Premier Automotive Group of Ford and were considered to be iconic British brands. The sale was a part of Ford restructuring exercise, called the Way forward, which included plans to shut down unprofitable operations.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Ford, Tata Motors, Jaguar, land Rover, restructuring