Gujarat Cooperative Milk Marketing Federation’s Growth Strategies
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Details
Case Code:
CLBS110
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Gujarat Co-operative Milk Marketing Federation (GCMMF)
Industry:
Food & Beverage
Country:
India
Themes:
Growth Strategy,Brand Strategy
Abstract
This case is about the growth strategies adopted by Gujarat Cooperative Milk Marketing Federation over a period of time and how it has been able to compete with large multinational companies like Nestlé and Unliever.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Cost Leadership, Differentiation, Strategy, Growth Strategies, Milk, Cheese, Amul, GCMMF, pizzas, ice creams, sweets, Nestle, Britannia, Unilever, Cadbury