Lava Mobile's Deal with National Geographic Channel: What Next?
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Details
Case Code:
CLBS114
Case Length:
4
Period:
Pub Date:
2011
Teaching Note:
NO
Price (Rs):
200
Organization:
Lava International
Industry:
Technology & Communications
Country:
US
Themes:
Strategic Alliances,Growth Strategy
Abstract
In 2010, one of the Indian mobile handset brands, Lava International Limited, entered into a deal with National Geographic Channel, a popular US TV channel telecasting various non-fictional programs. This deal would enable Lava phone users to access not only the content of NGC but also the channel’s various applications such as ringtones and wallpapers. However, industry experts were skeptical about the longevity and sustainability of this deal.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Growth Strategy.
- Strategic Alliances.
Keywords
Strategic alliance, National Geographic, Lava mobile, deal, partnership, handsets, mobile phones