Abstract

In 2010, there were speculations that Hero Group and Honda Motors, after an alliance of 25 years, were heading for a split. Analysts wondered whether after the split, Hero’s brand would retain the same charm it had when the partners were together.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Joint developments.
• Joint ventures.

Keywords

Joint development, joint ventures, Hero Honda, Honda, Hero Group