Abstract

Flipcart.com, an e-retailer was established in 2007, when e-retailing in India was at a nascent stage. Since its inception Flipcart introduced several innovations and went on to become one of the largest players in the industry. The case discusses Flipcart’s inception, growth, expansion and development over the years, and the strategies it followed to become a name to reckon with in the Indian e-retail industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The strategies a new company could follow in a new market
• Organic and inorganic growth
• Indian e-retail market – challenges and opportunities

Keywords

Flipkart, e-retail, Amazon.com, LetsBuy.com, Junglee.com, venture capital, organic growth, inorganic growth