Abstract

Though coffee was regularly consumed in southern India, the country is new to Coffee cafés. Some of the first coffee chains in the country were Café Coffee Day and Barista. These chains expanded rapidly, and several international retail coffee chains like Gloria Jean, Barnie’s, Coffee Bean & Tea Leaf have entered the market, fueling the growth of coffee café culture in the country. Local cafés have also sprung up across several major cities. In such a scenario, the largest coffeehouse company in the world announced its entry into India. The case discusses the growth of retail coffee in India, the opportunities for international coffee chains and the challenges they faced in the country.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The growth of Retail Coffee industry in India
• The opportunities and threats to international coffee chains in India.

Keywords

Starbucks, Costa Coffee, Café Coffee Day, Barista, Di Bella Coffee, Retail coffee chains, Café culture, coffee retail in India