Abstract

The case is about US-based electronics Best Buy Inc.’s venture in the UK. It discusses Best Buy’s entry strategies, its expansion, and subsequent closure of its big box stores in the UK. It analyzes the main reasons for the failure of the company’s big box stores in the UK market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the reasons for the failure of Best Buy’s big box stores in UK.
• To evaluate the current market situation in the electronic retail industry in the UK.

Keywords

Best Buy, Carphone Warehouse, big box stores, UK, Europe, Dixons, Future Shop, Jinangsu Five Star Appliance Co