Promotional Strategies of Domino’s Pizza in India
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Details
Case Code:
CLBS127
Case Length:
4
Period:
Pub Date:
2012
Teaching Note:
NO
Price (Rs):
200
Organization:
Domino's Pizza, Inc.
Industry:
Foodservice
Country:
India
Themes:
Advertising & Promotion,Branding Strategy, Marketing Strategy
Abstract
As of 2012, the pizza market in India was among the most vibrant markets, and Dominos was the leading player in this market. The case looks at the different promotional strategies followed by Dominos, since it started operating in the country in 1996.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- The pizza market in India and the main players.
- The promotional strategies adopted by Domino’s in India.
- Different campaigns of Domino’s in India.
Keywords
Dominos, Pizza Hut, Yum! Brands, Quick Service Restaurant, master franchisee, Brand image, Mc Donalds, Papa John's Pizza