Abstract

Tesla disrupted the global automotive industry through its innovations, one of the core values of the company. It surpassed the competitors in the EV segment through the incorporation of standardized production practices followed by world class technology. Its innovative strategy in design, development process, and marketing made it a leader with a difference in the automotive industry. Among the unique product features, its product innovation strategy focussed on the power system while its product development process centered on maximization of speed. Critics pointed out that the high cost and limited range of EVs seemed to be the major challenges for Tesla in a diversified competitive market. Besides, cost of battery and limited Superchargers were expected to pose problems for Tesla in expanding its business.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

Tesla Motors,Innovation,Global automotive industry,Product differentiation,Tesla EV models,Product development, Electrical Vehicles,Product