Abstract

The case “The Tata Group-BigBasket Potential Deal” talks about the Tata Group eyeing a stake in online food and grocery store BigBasket. The case gives an overview of the various Tata Group businesses and the revenues by segment. It then gives a brief history of BigBasket. The case also covers the advantages of the potential deal for both the Tata Group and BigBasket. With this deal, the Tata Group was expected to get a foothold in the online grocery market while BigBasket would be able to expand its business in India. The case also touches upon the level of competition in the Indian online grocery market and how the competition is set to intensify with the entry of the Tata Group.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the Indian online grocery market
• How M&As help a company to diversify its business
• Why companies go in for diversification
• Why fierce competition in a market is good for customers

Keywords

Online Grocery; M&As; Diversification; Competition; Competitive Advantage; Types of M&As; Online Grocery Market; Horizontal M&A; Vertical M&A; Concentric M&A; Conglomerate M&A; Value Chain; Bigbasket; Tata Group; Super App