Abstract

The case “Powell’s Books’ Stand Against Amazon: Can Small Businesses Survive?” talks about the decision taken by the world’s largest independent bookstore, US-based Powell’s Books (PB), to abandon the world’s largest online marketplace, Amazon.com, Inc. (Amazon), as a sales channel. The case provides the reasons that drove PB – that was at the end of the day, a small business – to take that particular decision. The influence of the COVID-19 pandemic on PB’s decision is also discussed. An insight is given into how the particular discussion could impact the future prospects of PB. The case strives to ask questions about how small businesses can survive changes in buying behavior, advances in technology, and unexpected business upheavals.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of small businesses in an economy
• Examine the challenges faced by small businesses
• Analyze the business practices of large corporations that negatively impact small businesses
• Scrutinize the role of governments in determining the health of small businesses
• Recognize the role played by local communities in saving small businesses

Keywords

Millennials; Competitive Advantage; Small Business; Customer Service; Distribution Strategy; Sales Channel; Business Environment; Business Strategy; Local Community; Large Corporations Impact; Government Regulations; Role of Multinationals; Business Survival Strategy; Misuse of Market Power; Indie Retailers