Abstract

The caselet, South Africa: The Tourism Destination?, describes how organizations related to travel and tourism are trying to attract clientele of various segments to South Africa. The caselet explains how lodges and game reserves in the country are attracting tourists by customizing their product offerings. It also looks at the ways in which tourism earnings are helping to promote sustainable development among rural communities of South Africa.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The ways in which an organization can motivate potential consumers to try out their products
• The need to classify the product offerings as per the needs of the consumer
• and The need to develop multiple sales propositions by providing the customer with a compl.

Keywords

South African Tourism Organization, Eco-tourism, Sustainable development, Singita Group, Conde Nast, Mantis Collection, Shamwari Game Reserve, Born Free Foundation, Wilderness Foundation and Rural community development