Abstract

The caselet, Corporate Social Responsibility: Are Corporates Walking the Talk? gives an overview of the increasing interest shown by companies in undertaking activities which are good for society, in addition to doing business in a responsible manner. The caselet also speaks about the need on the part of the companies to ‘walk the talk’ rather than keeping the policies and action plans on paper. It indicates that with the public becoming increasingly aware of the developments around them, using corporate social responsibility as a promotional tool could backfire, if the companies are not genuine in their claims.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The need to be pro-active in putting into action what has been professed as part of a company’s Corporate Social Responsibility endeavors. Integrating Corporate Social Responsibility with business strategy. How socially responsible practices helped compan

Keywords

Corporate Social Responsibility (CSR), ESRC Centre for Business Relationships Accountability, Sustainability, and Society, Environmental Outreach and Strategy, Ecos Corporation, Ogilvy Public Relations, Andy Acho, Ford Motor Company, William (Bill) Clay Ford, Energy costs and Corporate branding