Abstract

The caselet, Technological Innovation: The Philips Way, deals with the way Philips marketed its technologically superior products to its consumers who were not comfortable with the complexities of technology. Philips came out with a new campaign, ‘Sense and Simplicity’, which communicated the technological superiority of the Philips product, while at the same time, taking care not to create apprehensions in the minds of consumers about its complexities. The caselet mentions how Philips introduced Sense and Simplicity in its product development processes.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How increasing pollution is making the consumers demand products which are eco-friendly
• How governments around the globe are supporting companies that are coming out with environment-friendly products
• and How companies are finding a business opportunity in th

Keywords

REVA Electric Car Company (RECC), Maini Group, EV-1, General Motors, Amerigon Electric Vehicle Technologies Inc. (AEVT), Reva G-WIZ, Reva XNG, GoinGreen, Dilip Chhabria (DC) and Zero pollution car