Abstract

The caselet, Haldiram’s: The No: 1 Choice of Consumers, explains how Haldiram’s, which markets snack products in India, became the primary choice among Indian consumers. Haldiram’s came out with different products which suited the tastes of various ethnic and geographical groups. The caselet deals with how the company used the 4Ps effectively to influence consumer decision making.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Ways in which a company can influence consumer decision making
• Importance of the pricing strategy in the ready-to-eat snack market in India
• and The need to offer products which suit the tastes of a heterogeneous group

Keywords

Haldiram's, Packaging, Point of purchase (POP), Shelf life, Namkeens, Product promotion, Niche market, Pricing strategy, Gift packs and Indiatimes.com