Abstract

Shoppers’ Stop is one of the leading retailers in India. The caselet titled ‘Shoppers’ Stop Consumer Loyalty Program’ gives an overview of the consumer loyalty program started by Shoppers’ Stop, the First Citizen Club, to create loyalty among its customers. It also talks about the First Citizen Citibank MasterCard, a co-branded card launched by it in association with Citibank and MasterCard.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Strategies for increasing consumer loyalty in retail stores
• Role of co-branded cards in consumer loyalty programs
• and Special benefits provided to loyal customers.

Keywords

Shoppers' Stop, Shopper's Stop Loyalty Programs, First Citizen Citibank card, First Citizen Citibank MasterCard, Classic Moments, Silver Edge and Golden Glow