Abstract

The caselet deals with the development of organized retailing in India in the form of shopping malls. It looks into the reasons for the growth of shopping malls in India. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof. The caselet also delves into the growth of specialty malls and the challenges faced by shopping malls in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Growth of organized retailing in India
• How changing customer aspirations result in the evolution of retail formats
• and Challenges faced by organized retailing outlets.

Keywords

Shopping Malls, Shopping Experience, Crossroads Mumbai, Spencer Plaza, Organized Retailing, Retail Outlets, Gold Souk, Mall management, Tenant Mix and Specialty Malls