Abstract

Pizza Hut Inc. and Papa John’s International Inc. are among the leading pizza chains in USA. The caselet ‘The Advertisement War: Pizza Hut vs. Papa John’s’ examines the factors that led to the intense advertisement war between these two pizza giants that went as far as the US Supreme court. The caselet traces the strategies they adopted in various courts of law. The caselet also gives insights into the puffery used in advertisements by Papa John’s to impress the customers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Reasons for the multi-million dollar legal battle between Pizza Hut and Papa John’s. Comparative advertisements and the limits to which they can go. Puffery in advertisements and the limit beyond which it becomes deceptive.

Keywords

Pizza Hut, Papa John's, Deceptive advertisements, Comparative advertisements, Puffery, Pizza advertisements, Better Ingredients, Better Pizza, 5th Circuit Court of Appeals, National Advertising Division of Better Business Bureau and Best Pizzas Under One Roof