Abstract

he Gujarat Cooperative Milk Marketing Federation (GCMMF), located in Gujarat, India, collects and processes on an average about 5.9 million liters of milk per day from various dairies across the country. The caselet explains how GCMMF conducts this massive task effectively using the latest Information Technology tools. The various tools they use like the Automatic Milk Collection System Units (AMCUS), Amul ERP Online System, and Geographic Information System (GIS) are discussed in detail.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Large scale sourcing of raw materials on a daily basis
• Use of ERP systems for coordinating the sourcing operations
• and The growth of GCMMF as a cooperative movement.

Keywords

Amul, GCMMF, Gujarat Co-operative Milk Marketing Federation, Amul ERP Online System, AMCUS, Amul Snowcap, Dr. Varghese Kurien and Kaira District Cooperative Milk Producers' Union Limited