Abstract

The caselet elaborates on the various strategies adopted by Royal Philips Electronics to go global. It describes the strategies that the company followed over the years, which helped it in establishing itself in the international market and also in having a global presence. The caselet discusses how the company’s reliance on technological innovations paved the way for success and helped it in establishing itself as one of the few technologically advanced companies of the world.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Philips’ global strategies
• The influence of technological innovations on the global strategies of Philips
• How innovations in product designs are vital for survival in the global market.

Keywords

Royal Philips Electronics, electronics companies, product development, cross-functional co-ordination, strategic plans