Abstract

The caselet discusses the franchising model adopted by McDonald’s. It details the franchising methods and procedures followed by the company, which enabled it to become the world’s leading fast food restaurant chain. The caselet also describes the company’s relationship with its franchisees and how this helped in the smooth functioning of its business practices.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Franchising by McDonald’s
• How franchising can be used for global expansion
• Relationship between McDonald’s and its franchisees
• and How training can help improve the franchising process.

Keywords

McDonald's, food service organizations, fast food segment, franchising, franchisees, franchiser, restaurant operations, franchisee model, international markets, restaurant businesses, parent company, franchisor, Hamburger University, national marketing, customizing the menu, constant improvisation, customization