Abstract

The caselet discusses the successful joint venture between Fuji Photo Film Ltd. and Xerox Corporation operating in Japan. It elaborates on how the two companies worked together and how owing to this, Xerox was able to withstand competition in Japan It focuses on joint ventures as an entry strategy to survive in foreign markets.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How Fuji Xerox Co. came into existence
• How a joint venture helped Xerox Corporation from losing out to competitors in Japan
• and What kept the companies - Fuji and Xerox - together.

Keywords

Fuji Xerox Co. Ltd. (Fuji Xerox), Fuji Photo Film Co., Ltd. and Rank Xerox Ltd., Xerox Limited, Xerox Corporation (Xerox), The Haloid Company, Battelle Development Corp., Battelle Memorial Institute, xerography, Rank Organisation plc., Haloid Xerox Inc., joint venture, subsidiary, affiliates, photocopier, copy machines, color printers, fax machines, scanners, consulting, outsourcing, Canon, Ricoh, Minolta, Kodak, IBM, monochrome, recycling, knowledge management, corporate citizenship