Abstract

The caselet discusses how the Walt Disney Company has successfully been entertaining customers across the globe. It takes a look at how Walt Disney’s dreams have taken shape over the years. It focuses on the operations of various divisions of the company and explains how these divisions have been working in a mutually beneficial manner. The caselet also discusses the future of the entertainment conglomerate, Disney.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How the Disney brand is marketed
• Operations of Disney in various countries of the world
• The future plans of Disney for expansion into the Asian market
• and Walt Disney’s dream.

Keywords

Walt Disney Company (Disney), entertainment, conglomerate, media-networks, parks, resorts, studio, Walter Elias Disney (Walter), Hollywood, Mickey Mouse, Disneyland, theme park, hotels, shopping villages, Universal Studios, movies, books, toys, marathons, road shows, Radio Disney, Disney Channel, Buena Vista Television, ABC Television, ESPN, retailers, annual report