Abstract

The caselet details the expansion of Sony Corporation’s operations throughout the world. It discusses the decline in Sony’s profits in the 1990s and explores the reasons for the periodical changes in the organizational structure of the company. It focuses on how the restructuring influenced the operations of the company and on the cost-cutting exercises that the company undertook.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Globalization of Sony
• Organizational restructuring of Sony
• Did Sony Corporation benefit due to the decentralization of its worldwide operations?
• How restructuring affected the financial performance of Sony
• and Constant restructuring of the organization.

Keywords

Sony Corporation (Sony), globalization, financials, profitability, video games, semiconductors, electronic industry, restructuring, Chief Operating Officer, Broadcast Products, Semi Conductor and the Information Technology Company, Corporate Information Systems Solutions (CISS), Internet, decentralizing, privatizing, subsidiaries, CoCoon (Connected Community on Network), power line communication (PLC), Personal Broadband Network Solutions Company, Global Hub, Ubiquitous value Network.