Abstract

The spotlight in this caselet is on how Honda Motors Co. Ltd., one of the leading automobile companies in the world, achieved success by offering superior quality products to its customers. The caselet also focuses on the strategies that the company adopted to establish and get a foothold in the American automobile market. It gives the views of various analysts like BCG, Pascale, and Prahalad and Hamel on Honda’s success.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Strategies that have made Honda a leading automobile company
• Strategies that Honda adopted to attract American consumers
• Analysis of Honda’s success strategies

Keywords

Honda Motors Co. Ltd (Honda), automobile companies, competitive cost position, The Super Cub, ad campaign, bikes industry, bike manufacturers, car companies, innovations, economies of scale, motorcycles segment, core competence, global leadership position