Abstract

The caselet looks into the operations of Amazon.com, the initiator of online shopping. It analyzes the strategies implemented by Amazon, the virtual store, to stay ahead of competition and focuses on how Amazon alters features of e-shopping to add to the customer’s convenience.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Amazon.com - The first online shopping store
• Amazon - Ahead of competitors
• Can Amazon increase the customer base while retaining loyal customers?
• and How Amazon makes its website alluring to online shoppers.

Keywords

Amazon.com (Amazon), online shopping, Barnes & Noble, website, books, apparels, shoes, kitchenware, accessories, jewelry, baby care products, cameras, tools, health care, CD, DVD, personal care products, telephones, toys, Jeffery Preston Bezos (Bezos), retailing, low-price strategy, overhead costs, inventory, distribution network, shopping cart, wish-lists, e-mails, product reviews, associate-programs, third party sellers