Abstract

The caselet discusses how Internet marketing is enabling companies to provide customized services to consumers. It analyzes the growing power of e-commerce and shows how marketing has shed its conventional form and is being done through a global medium, the Internet. It takes a look at the apprehension among online customers related to online trading. It also explains how online marketers are benefited by a one-to-one dialogue with customers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Internet marketing vs conventional marketing
• How the Internet is serving as global a medium for advertising and marketing ?
• Whether it is possible to sell all the products virtually
• Confidentiality in online trading
• and How captivating e-commerce is ?

Keywords

Internet-marketing, marketing, Internet, Morgan Stanley, Jupiter Research, e-mail, Advertising, e-marketing, online marketing, books, music, toys, electronics, health and beauty goods, retail sites, marketing strategies, electronic gadgets, direct selling, promotional activities, eatables, apparels, perfumes, hacking, spyware, spam mails, e-commerce, online trading