Abstract

The caselet studies the evolution of the industrial design industry in India. It focuses on the changes in the industry with the increase in competition and demand from foreign customers. The caselet also highlights the outsourced deals, in industrial design, bagged by several Indian companies and the demand-supply variation problems faced by the Indian players in this area. The caselet also focuses on the aggressive promotions undertaken by the Indian government to overcome these hurdles.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• IT and business process outsourcing by global companies to Asia in general and India in particular
• The evolution of industrial design industry in India
• The entry of foreign design companies in India due to cost effective labor and technological expertise
• Demand-supply variation in the industrial design sector in India
• and Promoting an industry.

Keywords

Tata Motors, GM, DaimlerChrysler, Honda, Emerson, Business process outsourcing, Voice- based transaction processes, Industrial designing, Market share, outsourcing, In-house design, Onio design, Elephant design, QuEST, CAD, CAM, National Institute of Design (NID), labor, Brand re-designing, Re-positioning, Demand-supply variation, Competition, Exhibitions, Trade fairs, Design Excellence Awards, Businessworld, Entrepreneurs, Scalability