Abstract

The caselet details the various operational areas of Punj Lloyd, especially in hydrocarbons, infrastructure and services. It also focuses on the market segmentation initiatives of the company on the basis of high growth and potential markets. The caselet also examines how the implementation of aggressive growth strategies in a phased manner helped the company bag many domestic and international projects.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Importance of strategic planning
• Benefits of effective market segmentation initiatives
• and Implementing aggressive growth strategies in a phased manner.

Keywords

Punj Lloyd limited (PLL), Offshore revenues, Indian Companies Act, Infrastructure services, Spectranet, engineering design, broadband services, Strategic business units, Process plants, Golden quadrilateral, Refinery up gradation, Asset preservation & maintenance, Dabhol LNG terminal power plant, Raw water intake system, Aggressive growth strategies, infrastructure projects, Penetration pricing, Return on investment, Public issue, Treatment plants, National Highways Project