Abstract

The caselet examines the various promotional tools adopted by the Gujarat Government to promote the state in national and international forums as an ideal investment destination. It also describes the efforts of the government to position the state as an investor friendly destination.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The importance of marketing communication elements
• Promoting a state as an investment destination
• and Need for a comprehensive marketing strategy

Keywords

Gujarat, International Logistic Ltd., Tata Steel, Reliance Industries Limited, Gujarat Ambuja Exports Ltd, Sintex Industries Ltd., Maersk India Pvt Ltd., Sales promotions, Direct marketing, Public relations, Business Standard, India International Trade Fair, FICCI, CII, FORTUNE 500 companies, Web based communications, Virtual exhibition portal, Economic Times, Promotional campaigns, Indian Trade Promotion Organization, Global Investor's Summit, Pravasi Bharatiya Divas, Non-Resident Indians (NRIs), Public relations, Trade show, Virtual exhibition portal, Promotional campaign