Abstract

The caselet provides an overview of the rise in demand for environmental friendly sources of power, stemming from the growing concerns over the depletion of conventional energy resources and increasing pollution levels. The caselet highlights the successful tapping of demand for wind power in the Indian as well as global markets by Suzlon Energy Limited with the help of its long-term vision and demand-based strategies.. It also discusses the various initiatives taken by the company as a part of its global expansion strategy.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The growing demand for environmental friendly sources of power
• Importance of long-term vision for growth
• Implementing demand-based strategies
• Backward integration as a growth strategy
• and Maintaining manufacturing quality and production capacity in the wind power market.

Keywords

Suzlon Energy Limited, Madras Cements, Bajaj Group, Tata Group, Det Norske Veritas, Wind energy, Conventional energy resources, Nuclear power generation, Supply, Demand-based strategies, Backward integration, Wind energy trade fairs, International Trade Fair, Gearbox and turbine technologies, Quality systems, Indian Renewable Energy Development Agency, State Electricity Boards, Vankusawade Wind Park, Pollution, Power.