BPO’s Tap into Rural India’s Potential

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Details
Case Code:

CLIT001

Case Length:

2

Period:

Pub Date:

2006

Teaching Note:

NO

Price (Rs):

200

Organization:

Lasons India Pvt. Ltd.

Industry:

Technology & Communications

Country:

India

Themes:

Recruitment & Selection,Rural Markets

Abstract

BPO’s Tap into Rural India’s Potential, In January 2006, the Chennai based Lason India, announced that it planned to expand its full-time employee base by hiring around 1,600 professionals over the next few months. Lason India is a 100% subsidiary of Lason Inc., a US based Business Process Out-sourcing (BPO) company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • 0
Keywords

India, Information, Technology, Mini Case, Study, Studies, cases, Business, Processes, Outsourcing, Rural, India's, Employee, Lason, United, States, Company, Industry

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