Stardoll.com: Attracting Teenage Girls and VCs
Price: 200
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Details
Case Code:
CLIT004
Case Length:
3
Period:
Pub Date:
2006
Teaching Note:
NO
Price (Rs):
200
Organization:
Stardoll.com
Industry:
Leisure & Entertainment
Country:
Global
Themes:
Corporate Strategy,Market Segmentation, Venture Capital
Abstract
Stardoll.com encourages creativity and community in a safe environment for young girls and teenagers. Sequoia Capital and Index Ventures were two of the most successful venture capital firms in the dot-com space, having invested in successful ventures like Yahoo!, Google, YouTube, Skype, and PayPal.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Stardoll.com, VCs, Sequoia Capital, Index Ventures, dot-com space, Yahoo!, Google, YouTube, Skype, PayPal, Paperdoll Heaven, online