Abstract

This caselet examines the promotion of Q-Jam, an innovative music jukebox developed by Real Image Media Technologies. This caselet also throws light on the salient features of the music jukebox. The caselet highlights the interesting advertising option presented by the jukebox to advertisers. Finally, it describes ways by which retail chains like Café Coffee Day and Amorettos increased their revenues and profited from installing the ‘Q-Jam’ at their outlets.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Role of mass media advertising. Using television ads for a high-end IT product. Price and Promotional offers in the IT industry.

Keywords

Real Image Media Technologies, Qube Cinema, Q-Jam, Jukebox, Café Coffee Day, Amorettos, Enrique Iglesias, Focused communication, Expressions, Hutch, Portugal and DTS