McDonald’s: Campaigns in India
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Details
Case Code:
CLMC057
Case Length:
4
Period:
Pub Date:
2012
Teaching Note:
NO
Price (Rs):
200
Organization:
McDonald's Corporation
Industry:
Foodservice
Country:
India
Themes:
Advertising & Promotion,Marketing Strategy, Market Entry
Abstract
The caselet is about the promotional strategies of McDonald’s in India. It discusses different advertisements of McDonald’s that helped it establish itself in the Indian fast food market.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- The advertising strategies of McDonald’s in India
- Evolution of McDonald’s advertising in India
Keywords
McDonald’s, advertisements, happy price menu, indianized menu