Abstract

This business update describes or The story is about how the shutting down the manufacturing of the robot dog, aibo, manufactured by sony corporation, impacted on the world’s second largest consumer electronics company. This decision to shut down its robotics division was a result of Sony’s worldwide restructuring efforts to focus on businesses that generated more cash flows and profits and closure of cathode ray television-tube factory, emotional impacts on the consumers and business impacts on the profits, jobs of the work force.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

The Death of Aibo - Micro Case Studies - Free Resources - Case Studies - Articles - Book Reviews, Sony Corporation, consumer electronics company, Aibo, restructuring, San Diego, robot, Walkman, PlayStation, Howard Stringer, turnaround, management, Operations restructuring plan, PlayStation Portable, Bravia televisions, Aibo, robotics, robot dog, Qrio, San Diego, Purdue University, technology, services, low revenue, business, 10,000 jobs, financial, profit, Bravia televisions