Abstract

In December 2008, Blendtec, a company that manufactured blenders, released a new iPhone app based on its popular viral marketing campaign called, “Will it Blend?” The case talks about the development of the viral marketing campaign, and the reasons why it was considered one of the best viral marketing campaigns ever. It also talks about the way the campaign itself became a new revenue stream for the company, and discusses the relative advantages and disadvantages of viral marketing campaigns.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Viral Marketing Campaigns
• and Search Engine Optimization

Keywords

Blendtec, Will it Blend? viral marketing, Apple iPhone, iPod, iTunes, blender, YouTube, Chuck Norris, revver.com, Weezer, Pork and Beans, Ed-FM, Dickson, search engine optimization, AdWords, willitblend.com