Abstract

In October 2009, Walt Disney Co. (Disney) announced that it was revamping its international chain of Disney Stores, with help from Steve Jobs (Jobs), co-founder and CEO of Apple Inc. The company planned to adopt several of Apple’s business practices, in order to make its stores as successful as the Apple Retail Stores. Moreover, the company expected the revamped stores to boost its other businesses like theme parks, movies and TV channels. However, many observers felt that Disney was taking a big risk by going in for such an expensive initiative during an economic downturn.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Retail store design
• Customer shopping experience.

Keywords

Disney, Disney Stores, Apple, Steve Jobs, iPhone, retail, store design, Imagination Park