Abstract

Google and Sony Pictures have teamed up to generate buzz on the motion picture version of the bestselling novel The Da Vinci Code. The book achieved phenomenal success due to its controversial nature and word-of mouth publicity. Micro Case Study on Google and Sony Buzz Marketing The Da Vinci Code.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Marketing, Google, Sony, Electronics, Da Vinci Code, Search, Engine, Pictures, Marketers, Christianity, People, Mary, Jesus, Tom Hanks, Audrey, Novel