Abstract

This business update discusses about Apple Computer Inc launching its retail store at fifth avenue in New York City on May 19, 2006, The store is made up of glass, Analysts opined that Apple’s retail strategy has paid off as it was able to leverage on its innovative capabalities, Apple’s retailing strategy upset its channel partners as Apple’s business model was more successful than their stores.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Apple computer Inc, Fifth Avenue, retail, iPod, iPod shuffle, iPod Nano, iMac, and PowerBook, Steve Jobs, brand, retailing strategy, Sears and Roebuck & Co, MacMall, MacZone, Best Buy, Tysons Corner Center, Retail Forward, Target Corp, Wal-Mart Stores Inc, Best Buy Inc, Needham & Co, investment banking, asset management, channel partners, MacSolutions Inc, Forrester Research Inc, windows, operating system, microsoft corporation