Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?
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Details
Case Code:
CLMM059
Case Length:
2
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Not Applicable
Industry:
Pharmaceuticals & Biotech
Country:
India
Themes:
Ethics in Marketing,Sales Force Management
Abstract
Many pharmaceutical companies in India who are part of The Organization of Pharmaceutical Producers of India (OPPI) announced their intention to stop providing incentives (such as, gifts, cash, travel holidays, etc.) to doctors to influence their prescribing behavior.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
India, pharmaceutical company, ban, gifts, incentives, freebies, doctors, medical profession, marketing ethics, promotional expenses, prescribing behavior, Organization of Pharmaceutical Producers of India, Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations 2002