Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
Price: 200
Add to Cart
Details
Case Code:
CLMM062
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Hindustan Unilever Ltd.
Industry:
Cosmetics & Toiletries
Country:
India
Themes:
Digital Marketing,Consumer Behavior, Consumer Marketing, Brand Strategy
Abstract
Hindustan Lever Ltd launched Sunsilk Gang of Girls, an online social networking site built around its leading beauty shampoo brand, Sunsilk. The growing popularity of the Internet, social networking websites, and the shift in the media consumption behavior had provided the marketers with a challenge as well as an opportunity for brand building and marketing.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Online community, Social networking, Sunsilk Gang of Girls, MySpace, Facebook, GoG TV, online marketing, brand building, website, emerging media