iShare: Rediff’s Content Sharing Space
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Details
Case Code:
CLMM064
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Rediff.com India Limited
Industry:
Technology & Communications
Country:
India
Themes:
Digital Marketing
Abstract
Rediff.com launched its content sharing site, iShare, in an attempt to cash in on the growing popularity of content sharing and social networking websites worldwide. The company hoped to attract 50% of the total internet users in India to its iShare platform, as it contended that the features offered by iShare was better than the other existing content sharing sites.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Marketing, iShare, Rediff, content sharing site, YouTube, Orkut, content sharing site, social networking, advertisement, ZEE TV