Organized Retailers in India Foraying into the Health and Wellness Market
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Details
Case Code:
CLMM069
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Reliance Retail Ltd
Industry:
Retailing
Country:
India
Themes:
Growth Strategy,Market Analysis
Abstract
With the growing attractiveness of the health and wellness market in India, many organized retailers such as Reliance, Dabur, etc., had entered the market with aggressive plans for the future. These retail chains offered a number of health and wellness products and services under one roof.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Health and wellness, Reliance Retail, organized retail, customer loyalty, Dabur India, Manipal Cure and Care, Alliance Boots