Abstract

Indian FMCG giants, Hindustan Unilever Ltd and Reckitt & Benckiser of India Ltd. are locked in a legal battle over the ads of their respective lavatory care brands Domex and Harpic. Both companies have been accusing each other of improper advertising of their respective lavatory care brands.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Advertising, consumer claims, controversial ads, competition, legal, Fast moving consumer goods, FMCG, lavatory care market, lavatory care brand, Hindustan Unilever Ltd, HUL, Reckitt & Benckiser, Domex, Harpic