YouTube LLC’s Strategy in India
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Details
Case Code:
CLMM074
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
YouTube, LLC
Industry:
Technology & Communications
Country:
India
Themes:
Digital Marketing,Market Analysis, Market Entry
Abstract
In 2008, the popular online video community YouTube, announced the launch of its Indian site (YouTube.co.in). YouTube expected to expand its user-base in India in a big way in the future by forging partnerships with various other companies and providing an offering that would suit the local tastes and preferences of the Indian users.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
online video community, social networking, video sharing, intellectual property rights, advertising, customized advertising, competition, IPR, culture, lifestyle, technology, India, YouTube, PayPal, Google, Orkut, Yahoo